William A. Jacobson, Cornell University professor and conservative blogger, said his blog, Legal Insurrection, has become so popular there are now five other contributors to the blog — making his story one of the many success stories in the blogosphere.His blog went live June 2008 in Google Blogger after it was suggested to him by a friend, and in 2011, Jacobson switched to a self-hosted WordPress.
Though it took more than 11 months to hit the one million mark in page visits, the site currently has an average of 43,606 visits per day, according to sitemeter.
The site makes revenue through ads (which are thankfully not invasive or annoying), donations and subscriptions.
During a presentation to a class at Ithaca College, Jacobson said he was initially surprised with the huge response he got after beginning to blog — especially because as a well established professor, he entered the blogging market late in the game.
But this is why I think people keep coming back to his blog:
1. The site is clean. The ads are at the top and the right sidebar, but they dont block the content.
2. Jacobson identifies himself. Who the blogger is, is not a mystery, which strengthens the blog's credibility.
3. The site encourages the reader to participate by providing tip lines and encouraging submissions.
(ie: Reader Reports and National Chair Day.)
4. It encourages interconnectivity with other blogs.
5. It has ridiculously funny cartoons.
This blog was created because one guy wanted to express his strong, conservative opinion, and he made it big because people love it.
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