Fun over activism: Are people forgetting #YoSoy132?

After a powerful protest against mainstream media during the summer, the #YoSoy132 movement is not dead... or is it? 

In August, the group called for Mexicans to boycott the annual Corona Capital Music Festival held this weekend in Mexico City. 

The group protests this event because it is being sponsored by the famous Mexican beer company, Corona, and OCESA Digital, a Televisa (Mexican television network) partner. Allegedly 40 percent of the event proceeds will go to Televisa.

This is all nice, but #YoSoy132 made the announcement in August. What was the result? The boycott seems to have been forgotten. Only about a dozen tweets were written about the boycott in the last couple of days. 

El Universal reported more than 57,000 people attended the festival, and the few tweets in #YoSoy132 about the festival were ridiculing the movement.