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Sunday, December 16, 2012

Business idea proposal: Matinee Munchies

Another good business proposal to invest in would be Rebecca Hellmich's Matinee Munchies website. The website serves a specific audience — an important niche — and unlike other websites covering theater, it offers a "one-stop shopping" experience and "a blend of expert opinion and average citizen opinion."

The website offers an outlet for regular citizen theater goers to submit reviews, which produces free content for the website. However, the website will also feature work by staff writers and experts. It will be taking advantage of what is already available by aggregating news content for site visitors. There will also be forums and sections (for subscribers) that list the best/least expensive places to go have a bite to eat. 


The website would be launching primarily in New York City (the city that has the most theater presence), but there are plans to expand to other cities after a while. 


There are no big issues with the content; however, when looking at the first year budget, the company will rely heavily ($30,000) on subscriptions the first year, which I do not believe to be feasible. Perhaps trying to get more funds from investors like us would be more realistic. A $30,000 goal of subscriptions for the third year is a bit more realistic.

One suggestion that was brought up during the presentation is to add a section in the website that consists of a database of the actors — and maybe reviews their performances. 


Though perhaps we may need to take another look at the finances, the idea is overall interesting and possible. For this reason I think we should invest in Matinee Munchies. 








Business idea proposal: Earth to Hearth

After to weeks of rigorous presentations, I have finally decided to propose we, as a wealthy board of philanthropists, back Meagan McGinnes' Earth to Hearth start-up website.

The website builds on what is already available for the food environmentalists. It takes websites like PeTA, Farm Sanctuary Shop and the USDA website, which work to inform the public about making sustainable food choices focusing on specific aspects of the food industry, and it brings it all together to one website. The website not only informs the public about food sustainability — including food miles, animal cruelty and healthy food options — but it also provides a platform to "activate" site members.

I believe there is a huge market for environmental websites, and this one brings together all aspects of food sustainability — which is a shift from all other websites driven by very specific agendas. The name works perfectly and is easy to remember.

Perhaps the only issue I found was the amount of content projected to be on the website vs. the number of staffers working to produce it. I thought having news articles, interactives, glossaries, calculators and a calendar (plus some other things) was a bit too much work for two or three staffers — plus the skills needed are of a broad range if people are going to be writing news articles and working with code creating interactives.

Also, the company did not present a projected budget for after the first year. Hopefully by then more staffers would be hired? Would they be paid more as an incentive to stay?

But these are small issues that can be resolved by taking another look at the proposal. Overall, I think it is a good idea and the perfect nonprofit start-up to invest in.

Saturday, December 1, 2012

New Mexican president spurs unrest

Today, Enrique Peña Nieto, PRI presidential candidate and winner, assumed presidency in Mexicopromising his fellow citizens that "the primary focus of my government is to achieve a Mexico at peace."

But his first day in office could not have signaled the beginning of a country farther from peace. 

What began as peaceful protests from mainly young students, evolved into violent clashes between activists and police. The student leftist group — and progressive media outlet —,  #YoSoy132, participated in the protest, but responded to the violence by announcing the end of their participation in the protests. 

They also issued a press release denouncing the governments violent response to the protests. They ask that the 65 #YoSoy132 members who were arrested be released. 

There are still 22 people who went missing during the demonstrations today. More than 200 #YoSoy132 members and supporters arrived at the police station where these demonstrators are said to be detained.